KFC reveals a new Colonel Sanders as sales soar
KFC
On Thursday, KFC announced that the chain's newest colonel would be played by Ray Liotta, an actor best known for his roles in movies such as "Goodfellas" and "Field of Dreams."
Liotta will star in a series of ads promoting two semi-recent additions to KFC's menu, which have roots in trendy Southern cuisine: Georgia Gold honey mustard BBQ chicken and Nashville Hot chicken.
Liotta is just the latest in a long line of actors to play Sanders in KFC ads over the last two years. Other actors include Billy Zane, Darrell Hammond, and Norm Macdonald.
Despite some initial backlash to the chain bringing back the colonel in 2015, KFC's Sanders-centric marketing push has been a success.
The return of the colonel in advertising, along with an effort to improve food quality and customer service, helped spark a turnaround for KFC. In August, parent company Yum reported that same-store sales increased 3% in the most recent quarter, with CEO Greg Creed calling the brand a "global powerhouse" achieving things "no one would have believed possible three years ago."
Here's KFC's first commercial starring Liotta:
- Can you name these new space trash constellations? 10 new signs highlight consequences of space garbage
- MI skipper Hardik Pandya fined for maintaining slow over-rate, to miss first game of IPL 2025 season
- OYO withdraws DRHP, to refile IPO post refinancing: Sources
- Indian markets conduct disaster recovery test amid improved sentiment and positive FIIs
- Spiti Valley guide 2024: Stunning locations & interesting things to do
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market